One of the first things that I recommend people in every business is to own their own personal name on line. Claim your Google Profile, Domain and all social handles straight away. Then no matter what happens, you own your own identity.

Next step is to claim your Music Brand name

It’s too late when we have to release your song and there is a band on Spotify with the same name as you. So do these searches up front before you do anything in your business. The name of your music brand is everything. We highly recommend that you get a Trademark as soon as you can to protect your investment.

It is imperative that you get matching handles. For example, with the band The Eyes Open, there were three other acts called Eyes Open, hence the addition of THE in Apple Music and Spotify. With Social Media, however, Instagram has a different name to Facebook and Twitter and Tik Tok.  


So until they can claim @theeyesopen in Instagram, any posts that tag them will either show on Facebook and Twitter OR Instagram. This means that the band can then comment on each tagged post with their Instagram tag until their Music Brand claim is resolved.

For us at Manick, when we post and tag your Music Brand as part of our General Label Marketing, we use Hoot Suite which defaults to your Music Brand Facebook handle. So if your handles do not match across platforms, you will need to take action. Try and claim matching handles OR check your socials daily to manually comment and tag. If you employ us to manage your Social Media, we will be paid to take the additional time to set up separate posts for the handles that do not match. But it will be hard for a Radio Station to tag you on all your platforms. Depending on their biggest audience, they will default to their greatest metric pool.

So you can easily see how imperative it is to match your social handles.

  • By having a clear uniform handle:
  • It creates a memorable handle for your business.
  • Makes your company easier to find online.
  • Makes printed marketing materials so much cleaner.
  • And most importantly – it shows that you mean business.

Things to consider when choosing your social media handles:

  • If it’s for a personal brand, try @firstnamelastname.
  • If it’s for another company, use the same as your domain if possible.
  • Keep in mind that there is a limit of characters on Twitter. If you want your handle to be the same on all platforms, it needs to be 15 characters or less.
  • Avoid using numbers in your handles (@mycompany1) makes you look like you’re unoriginal.
  • Avoid underscores! They’re so easy to forget or mistype.
  • Don’t abbreviate or misspell your name – it makes it difficult to remember.
  • Keep it short! The longer the username, the harder it is to remember or write.
  • If your first choice has been taken, add gravitas such as “HQ” or “I am”.
  • You can also try prefixing it with friendly terms like “hello”, “this is”, “we are” or “we make”.
  • If your account is being used for things such as customer service, you can add “ask” or “help”.

Here is a list of Social Media Dashboard services to research. Find the one that works best for you, your time, your level of expertise and your budget.

Nichola Burton

Nichola Burton

Nichola Burton is the CEO of The Pushworth Group, Coach and Program Manager for Music Means Business, Event Manager and Producer, Artist Manager, Podcaster, Author, Musician and Vocalist in Brisbane, Queensland, Australia with over 30 years experience working with Musicians, Performers, developing Artists and coaching them through Marketing, Branding, Show and Business Management. She holds qualifications in Business and Front Line Management, Training and Workshop Delivery, Music Business Management and Piano and Voice from the Queensland Conservatorium of Music.


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