Road Trip

This is a workshop for Artists looking to go on the Road. A perfect way to leverage your tour in your ongoing Brand Plan!

  • Finding Your Audience
  • Discovering Your Target Market
  • Working with Your Agent to marry Market Environment with your Target Market
  • Road Mapping
  • Preparation of a Detailed Campaign Plan – Print, Radio, TV, On Line
  • Creative Solutions – Campaign Design
  • Post Tour Metrics
  • Building Your Tour Network
  • Servicing Key Local Media
  • Promotional Partnerships – Media, Sponsors, Business and Social Networks



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