March 11, 2017



  1. A and R your songs for the Album and/or Singles
  2. Evaluate your material for Air Play as per your TargetĀ Audience
  3. Writing for you VERSUS Writing for Air Play
  4. Assess the value of your Brand Associations (Producer, Studio, Co Writers, Musicians etc)
  5. What is your Brand?
  6. Who is your Target Market?